The complimentary coaching session is a tool many coaches use to turn prospects into paying clients. Simply put, you invite the prospect to experience coaching by offering the first session free of charge. This is one of the most powerful business building strategies available to coaches, yet many are not using it to their full advantage.
In my Passion into Profit program I teach coaches to embrace their dual role as coach and entrepreneur. One of the keys to adopting the entrepreneurial mindset is the awareness that what we call a complimentary session is actually an enrollment conversation.
In a traditional complimentary coaching session, there is very little business building strategy involved. The client arrives at the session hoping to work through a specific issue. You coach them on this issue, and may even facilitate a breakthrough or an “aha moment.” From a business building perspective, this generalized approach fails to leverage the complimentary session effectively.
The enrollment conversation has a different purpose. It is a coaching session focused entirely on the benefits your prospect will receive by becoming your client. In this approach, the session supports your prospect to get clear both […]